TNI King Coffee - Our Brand

KING COFFEE (Trung Nguyen International) was founded in Singapore in 2008 by Trung Nguyen Group’s co-founder Madame Le Hoang Diep Thao. Trung Nguyen International's current headquarters is located in Ho Chi Minh City (Vietnam), under Madame Thao's leadership.

In October 2016, Trung Nguyen International launched King Coffee, its first premium coffee brand in the United States. In just a few months, the brand took the world by storm, conquering the U.S. and other foreign markets such as Korea, China, Singapore, Australia, and India. In July 2017, King Coffee officially returned to Vietnam and established its presence in 64 provinces all over the country.

The core of King Coffee’s success lies in product quality. Each coffee bean is a crystallized essence from the sun and the earth, carefully and meticulously chosen from famous coffee raw material production areas such as Ethiopia, Brazil, Colombia, and Guatemala. Robusta comes from Buon Ma Thuot - Vietnam’s coffee capital, and Arabica, from Cau Dat (Lam Dong). The best materials and our Oriental secretly-handed-down processing know-how is the perfect combination that makes King Coffee brand - the perfect Coffee King of Vietnam - possible.

King Coffee has a wide range of products ranging from instant coffee (King Coffee 3in1, Pure Black, Coffee & Creamer, Espresso) which satisfies the time-saving needs of the modern lifestyle, roasted ground coffee (Gourmet Blend, Inspire Blend, Premium Blend) for gourmet drinkers, the original Whole Bean coffee and many Luxury ones such as the new and premium Weasel, Legacy, Golden, and Capsules.

Each of King Coffee’s products represents a sophisticated production process, inheriting nature’s essence and carrying stories of borderless passion.