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KING COFFEE from farm to cup

King Coffee is the result of over two decades of experience overcoming countless hardships and challenges while affirming Ms. Thao Diep Hoang Le's ambition: raise the bar for Vietnamese coffee on the world’s coffee map. King Coffee products satisfy 4 criteria: high quality, appreciating local coffee’s distinctive features, suitable multiple-preparation methods and transparently procuring from renowned raw coffee material production areas.

Coffee is a source of inspiration for many people and an essential fueling source to get through the day. 

Enjoy a unique coffee experience like never before. At the King Coffee chain, we do things differently. We are not latecomers, but new trendsetters. Everyone can enjoy the best coffee, combined with the best food, anytime, anywhere. This is why King Coffee offers a variety of coffee shop concepts to suit every customer demographic around the world.

In 2018, TNI King Coffee implemented the evolution plan, making preparations for the opening of over 1,000 King Coffee Shops and global franchises. The planned development for King Coffee franchises included various models: Luxury, Premium, and Express, so everyone may find their favorite and establish their King status on the market. Last July, by opening the King Coffee Shop chain and announcing the plan to establish the best premium café chain in Vietnam, Trung Nguyen International revealed an important message, reassuring the next phase in the quest to conquer the Vietnamese market.

Our concept has now evolved into a more modern, sophisticated, and contemporary concept to meet the global needs of consumers from all segments.

The King Coffee luxury store model will soon appear to meet the needs of enjoying high-class cuisine according to international 5-star standards, aiming at the segmentation of customers who love the quintessential, sophisticated product and service.

Particularly, you can check the quality of coffee at the retail counter of the chain’s coffee shops. All King Coffee products from instant coffee, and roasted coffee, to stylish Whole Bean roasted coffee, or premium coffee (Luxury) are sold.

If you are interested in coffee bussiness in USA , you can be a partner of King Coffee by TNI - Trung Nguyen International worldwide, contact us today!

Coffee Shop


On average, Americans drink 3.1 cups of coffee per day. Ten percent of those coffee drinkers prefer specialty coffees. That equates to over 400 million cups of steaming, delicious coffee, poured and consumed each day in the U.S. and a $32 billion per year global industry.

What could possibly be better news than that for potential TNI King Coffee franchise owners? Lucky for us, our brand is a masterpiece of what makes coffee special. We offer a premium coffee experience to be enjoyed by all lovers of quality coffee, and a superior coffee franchise experience for those who believe in our brand.In October 2016, Trung Nguyen International launched King Coffee, its first premium coffee brand in the United States. In just a few months, the brand took the world by storm, conquering the U.S. and other foreign markets such as Korea, China, Singapore, Australia, and India.