For American culinary culture, coffee is the legendary drink. This article would like to list the eight most famous Vietnamese coffee brands that are stirring up the US market for your reference.

8 most famous Vietnamese coffee brands

Coffee from Vietnam Is Loved By American

The hustle and bustle of life with a lot of work to make a living is the reason working Americans always need coffee in the morning as an energy source to help stay awake all day.

It was in this multicultural country that a series of famous Vietnam coffee brands were born, and gradually spread around the world. America is not strict and is always ready to accept new things, so this is also an attractive market for many Vietnam coffee brands from many other countries to come, struggling to find a place of their own.

If you travel to the US, you will notice coffee shops popping up everywhere. On every big and small street, there are coffee shops of many sizes from luxury book cafes to humble takeaway coffee shops on the street corner. Every morning, you will find steaming hot cups of coffee from Vietnam in the hands of employees as they rush to work. It is the liberal coffee culture of America.

8 Best Vietnam Coffee Brands You Can Buy In The US

During the past decade, Vietnam coffee brands are always looking for strategies and getting ready to explore foreign markets. It is attributed to the increasingly fierce domestic market competition.

According to experts, Vietnam coffee brands exploring the US market may have some advantages because consumers are not too picky and fussy like Europeans or Japanese. Besides, Vietnamese coffee and culinary products are also famous in the world market, especially in the US. It can help Vietnamese coffee identify its brands.

In addition, the number of Vietnamese Americans reached over 2.2 million. It can be considered as many customers for the development of Vietnamese coffee chains here.

1. King Coffee

King Coffee shop in the US serves a full range of traditional coffee from Vietnam

On May 24, 2021, the first coffee shop of King Coffee in the US officially came into operation. The shop is in the busy Anaheim GardenWalk area - the shopping and outdoor entertainment center east of Disney Resort with many great restaurants and shops.

Commenting on King Coffee's plan to enter the US market, Jack Russo, an analyst specializing in consumer goods companies including Starbucks at consulting firm Edward Jones & Co. based in Boston, says: “If they stick to their core and work hard to attract customers who want to enjoy a variety of flavors, especially those from other countries, they can open some stores and be successful. America is an open market with different brands, from other countries, from other cultures."

2. Trung Nguyen


Trung Nguyen discovered enzymes similar to those in the civet's digestive system and developed a process that gives "Legendee" coffee a similar aroma.

Trung Nguyen plans to enter the US market after it becomes the largest roaster and retailer of packaged coffee from Vietnam. There are 60 stores currently exist nationwide, serving coffee from Vietnam along with Italian-style espresso and Turkish-style coffee.

One of Trung Nguyen's coffees today is "Legendee" coffee. It is processed with an aroma similar to that of coffee beans taken from the feces of civets. Trung Nguyen discovered enzymes similar to those in the civet's digestive system and developed a process that gives "Legendee" coffee a similar aroma, the company's website says.

3. Vinacafe


Vinacafé brings many delicious and nutritious product lines to consumers.

Realizing that the demand for instant coffee from Vietnam has increased and the export potential has an average growth rate of 30-40% per year, Vinacafé has prepared to invest in building a new factory with an investment level. It is expected to be approximately USD 40 million to increase the capacity to about 60,000 tons of processed coffee products each year.

In parallel with maintaining the No. 1 position in Vietnam, Vinacafé intends to expand its market abroad, especially in potential markets like the US. Not only limited to familiar partners, but Vinacafé also aims to penetrate the market by focusing on modern sales channels such as the system of supermarkets and hypermarkets in the US.

Further affirming its position and Vinacafé's brand name, Vinacafé brings many delicious and nutritious product lines to consumers, contributing to expanding the Vietnamese coffee market in the world is the firm direction of the company in the coming time.

4. G7

The quality of the G7 Vietnam coffee brand is highly appreciated.

Overcoming global competitors, G7 coffee from Vietnam is developing rapidly, occupying and dominating the world's leading markets, affirming its position as the number 1 instant coffee brand in Vietnam.

The quality of the G7 Vietnam coffee brand is highly appreciated, passes rigorous tests, and is sold at one of the two leading US retailers - Costco. The US is the world's largest consumer hub, accounting for over a fifth of global retail sales.

Following the acceleration of exports to the US market and its appearance in the Costco system with nearly 800 global sales points, G7 energy coffee from Vietnam promises to continue to boom in the US and other countries.

5. Chestbrew Moonbear


Chestbrew Moonbear is probably a unique brand for coffee fanatics.

Chestbrew Moonbear is probably the most famous Vietnam coffee brand not only in the US, but this Vietnam coffee brand has spread throughout Asia and Europe. Coming to the Chestbrew Moonbear brand, you will enjoy delicious cups of coffee. It is probably a unique brand for coffee fanatics.

6. Len’s Coffee

Len’s Coffee's appearance in the US is contributing an extremely positive track record.

Vietnam has more and more brands reaching out to the international market and initially achieving success, such as Trung Nguyen, Cong, Highlands Coffee, and King Coffee. Len’s Coffee's appearance in the US is contributing an extremely positive track record to the Vietnamese coffee industry and the coffee retail chain brand in particular.

Len’s Coffee originated from Cau Dat farm. It is one of the top-quality coffee capitals in Vietnam. At an ideal altitude of 1,650 m above sea level with fertile soil and a temperate climate all year round, Cau Dat is a paradise for cultivating premium quality coffee varieties. Here, Len’s Coffee is naturally nurtured, cared for, selected by devotion, cherished, and meticulous in each production stage to keep the original taste in the hands of consumers.

7. Saigon Phin Daklak

Saigon Phin Daklak is a brand that creates new vitality for the Vietnamese coffee market. The story of Saigon Phin Daklak is hot because it is a dream to bring the original coffee flavor and the beauty of modern Vietnamese culture to the world.

Saigon Phin Daklak meets the strict standards of the US Foods and Drug Administration (FDA).

A representative of Saigon Phin Daklak said that grasping the strong growth trend in bilateral trade between Vietnam and the US. The company has promoted market research and Saigon Phin Daklak product development to penetrate this market.

To conquer the famous fastidious and potential US market, Saigon Phin Daklak and its partners have taken steps to certify according to strict international standards of coffee quality for the US market. In particular, Saigon Phin Daklak meets the strict standards of the US Foods and Drug Administration (FDA) - one of the world's leading organizations with difficult food standards and has been approved by this FDA certification.

Saigon Phin Daklak is made from delicious coffee beans, cared for and harvested, cleanly processed, roasted dark brown according to traditional taste, and good for everyone's health.

8. Phuc Long


Phuc Long is famous as one of the most popular teas and coffee chains in Vietnam. 

Phuc Long was established in 1968 in Bao Loc tea plateau, Lam Dong. This business opened the first three stores to introduce brewed tea and coffee from Vietnam in the 80s of the last century.

It officially expanded its activities in the beverage industry in 2012 through the opening of the Phuc Long Coffee & Tea store in District 7. Phuc Long currently has about 82 stores in Ho Chi Minh City and other provinces such as Hanoi, Binh Duong, Dong Nai, Da Nang, and Can Tho.

This chain's revenue has continuously grown by double digits in recent years, recently reaching VND 780 billion, an increase of 65% compared to 2018. In previous years, revenue growth also continuously recorded a high level of 39% and 25%, respectively (2018 and 2017).

The space of the Phuc Long Vietnam coffee brand in the US is designed with bold Vietnamese tradition with a red brick yard, and tile roof, on the wall depicting the image of tea hill, where the principal ingredients for drinks are created here.